September 2026

Building a repeatable content workflow

A calendar only works if the team agrees who drafts, who reviews, and what “done” means.

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A repeatable workflow is boring on purpose: brief, draft, review, schedule, report. Skipping review is how the wrong phone number ships.

Put the brief in Content Studio, keep the calendar as the source of truth for dates, and use team roles so not everyone can publish.

When something performs, duplicate the structure next week instead of reinventing the caption from scratch.

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